E-commerce is presently operating under its expected capacity, mainly because traders find it very difficult to trust one another online for trading decisions. It is therefore very important to develop an effective trust management system that assists e-commerce participants to make good trust decisions. This paper describes a visualization approach towards such a system. The benefits of this approach are threefold: First, it gives a better understanding of the components that can be used in a trust management system. Secondly, it illustrates that the components contributing to the trust making process can be different from one environment to another. Thirdly, it shows that the way one person trusts can be different from others. This approach, rather than using the same static attributes to calculate trust for everyone, uses specific attributes based on each truster’s goals. Moreover, by using GRL and UCM as notations for trust modeling, this approach provides a visual representation of trust, its components and the trusting process.

-- DanielAmyot - 11 Nov 2007


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Title A Visualization Approach for Modeling Trust in E-Commerce
Authors A. Pourshahid, T. Tran
Type Conference
Conference/Journal Title 2007 Canadian Conference on Electrical and Computer Engineering (CCECE-07)
Publisher IEEE CS
Month April
Year 2007
Pages 832-835
DOI 10.1109/CCECE.2007.213
Keywords E-commerce, GRL, Trust, UCM, URN, Visualization
Topic attachments
I Attachment Action Size Date Who Comment
CCECE07.pdfpdf CCECE07.pdf manage 185 K 11 Nov 2007 - 15:51 DanielAmyot Pre-publication version
Topic revision: r4 - 07 Nov 2009, DanielAmyot
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